CAMPAIGN STRATEGY · PACKAGING · INTEGRATED CREATIVE DEVELOPMENT · SHORT FORM SOCIAL VIDEO · CONTENT CREATION · ONLINE VIDEO · BUZZ BUILDING INITIATIVES · PRODUCTION STEWARDSHIP
For American Craft Beer Week in 2016, we gave Big Beer a taste of its own merger-loving medicine by showing the impact that craft beer can have when all of its breweries come together. We made small beer big for 7 whole days by creating an actual beer that was the biggest collaboration in brewing history. Then, we promoted it with videos and posts across the social media accounts of 4400 breweries to make sure American Craft Beer Week became an event to be remembered.
Creative Director: Kate Kayne, Pat Horn
Copywriter: Andrew Bridgers, Arthur Tanimoto
Art Director: Travis Brown, Rob Lewis