BRAND STRATEGY · BRAND POSITIONING · NAMING · LOGO & IDENTITY · PRODUCTION STEWARDSHIP

As the University of Oklahoma prepared to launch a new work-eat-live concept on campus, they needed help ideating and branding the restaurants that were going to make the district enticing to students. We created the naming, branding, design, and signage for four restaurant concepts that lived under the name of Brickwalk. Keeping current food and food service trends in mind, the restaurant concepts enticed the community both on and off-campus to enjoy OU’s latest offerings.

Copywriter: Kate Kayne

Art Director: Alicia Potter

Architect: Studio, Oklahoma City