BRAND STRATEGY · BRAND POSITIONING · PACKAGING
Made In Nature produces delicious dried fruit, but dried fruit had a bit of an image problem. It was for old people. It was too sugary. It was full of preservatives. We sorted fact from fiction and launched a bold new look for the brand that appealed to a new target and possessed a cheeky personality to boot.
Creative Director: Kate Kayne
Copywriter: Kate Kayne
Designer: Nick Grappone, Fabian Dodard