When you pass a runner on the street, your first thoughts have little to do with religion, or politics, or whether or not this person is a Trekkie. You simply think, "Oh, there's another runner." To promote Nike's Human Race 10k, a one-day worldwide event, we put this suspension of judgment front and center to show the power running has to equalize and bond people together. Everybody runs.

Creative Director: Dave Schiff, Alex Burnard

Copywriter: Kate Kayne, Edu Pou

Art Director: Kate Kayne