BRAND STRATEGY · BRAND POSITIONING · LOGO & IDENTITY · NAMING · PACKAGING · WEB COPYWRITING · PRODUCTION STEWARDSHIP

This brand was created from scratch in close collaboration with its founder and some incredible partners. The better-for-you treat category was crowded with founders crowing about their own stories, and foods that couldn’t stop talking about everything they didn’t have in them. We created a brand on a mission to flip everything about this category and snacking on its head. From the tone of voice to the name (“spoon” spelled backwards), Noops was created to stand out from the “free from” competition and be proudly full of it. Great taste and ingredients, that is.

Copywriter: Kate Kayne

Design: Alicia Potter

Strategy: Lindsay Nelson

Web Design & Development: Powerhouse