BRAND STRATEGY · BRAND POSITIONING · NAMING · LOGO & IDENTITY · CONTENT CREATION · FOOD SOURCING · PRODUCT CURATION · PRODUCTION STEWARDSHIP

The University of Oklahoma approached us to help lead the development of a local food marketplace on campus. Working closely with their architects and fabricators, we established the look and feel of the marketplace, created signage to encompass the 4500 square foot space, and sourced goods from local vendors. What could have easily been a dining hall became a showcase for the best of Oklahoma, as well as an educational opportunity to understand the impact of local food.

Copywriter: Kate Kayne

Art Director: Alicia Potter

Architect: Studio, Oklahoma City

BRAND STRATEGY · BRAND POSITIONING · NAMING · LOGO & IDENTITY · PRODUCTION STEWARDSHIP

As the University of Oklahoma prepared to launch a new work-eat-live concept on campus, they needed help ideating and branding the restaurants that were going to make the district enticing to students. We created the naming, branding, design, and signage for four restaurant concepts that lived under the name of Brickwalk. Keeping current food and food service trends in mind, the restaurant concepts enticed the community both on and off-campus to enjoy OU’s latest offerings.

Copywriter: Kate Kayne

Art Director: Alicia Potter

Architect: Studio, Oklahoma City