BRAND VOICE · INTEGRATED CREATIVE DEVELOPMENT· ONLINE VIDEO · SOCIAL · PRINT · PRODUCTION STEWARDSHIP

The Rio is an institution in Colorado. Its reputation was built on its “Limit 3” margaritas, and we wanted to build it even further to give them credit for their incredibly fresh ingredients and scratch-made recipes. Sprinkle the restraints of a pandemic on top, and we had a real restaurant marketing challenge on our hands. We dug in and had fun with too-relatable memes, at home playlists to celebrate moments we were missing, recipes of our favorite dishes, and a fresh tone that matched the food. Ultimately though, nothing salvages a tough year like tequila.

Agency: Fadduh

CD/Copywriter: Kate Kayne

CD/Art Director: Emilie Druss