BRAND STRATEGY · BRAND POSITIONING · CAMPAIGN STRATEGY · INTEGRATED CREATIVE DEVELOPMENT· ONLINE VIDEO · DIGITAL · PRINT · PRODUCTION STEWARDSHIP
We wanted to make Upslope the official beer of the great outdoors. We put together a tap room in the middle of nowhere and a few print ads to do just that.
Creative Director: Kate Kayne
Copywriter: Andrew Bridgers
Art Director: Travis Brown