INTEGRATED CREATIVE DEVELOPMENT· ONLINE VIDEO · SOCIAL · IN-STORE

To launch a new Mac & Cheese recipe at its restaurants, Noodles & Company needed a way to stand out amongst other QSRs with similar offerings. We differentiated Noodles’ by adding more “&” to Mac & Cheese. With more “&” the beloved classic dish could be plussed up with whatever diners were in the mood for—from crispy jalapeños to 5 night of saying, “Yes &...”

Agency: Fortnight Collective

Copywriter: Kate Kayne

Art Director: Matt Kubis