LivingSocial's Daily Gem gives people a deal on top of an already great deal. Which means that every day there's a chance to get incrementally richer. Users on livingsocial.com saw this campaign directly after purchase, and learned that they were on their way to living a life of sensible luxury.

Creative Director: Kate Kayne, Pat Horn

Copywriter: Brock Johnson

Art Director: Fabien Dodard