INTEGRATED CREATIVE DEVELOPMENT· ONLINE VIDEO · SOCIAL

Smartypants Vitamins needed a way to communicate their superior nutrient content and brain health benefits to parents during a critical time—back to school. In a season crowded with messaging, we zeroed in on what parents were really feeling as they packed lunch boxes and sharpened pencils…does my kid have what it takes? No matter what we tell our kids, we know that it’s always a fucking competition. One where we’re unapologetically trying to get the W.

Creative Director: Noah Clark

Copywriter: Kate Kayne

Art Director: Noah Clark