BRAND STRATEGY · BRAND POSITIONING · CAMPAIGN STRATEGY · INTEGRATED CREATIVE DEVELOPMENT· ONLINE VIDEO · DIGITAL · PRINT · PRODUCTION STEWARDSHIP

We wanted to make Upslope the official beer of the great outdoors. We put together a tap room in the middle of nowhere and a few print ads to do just that. The Backcountry Taproom has continued to be one of Colorado’s most beloved beer events—with crowds growing from 350 word-of-mouth attendees in its first year, to now being capped at 2,000 ticketed attendees.

Creative Director: Kate Kayne

Copywriter: Andrew Bridgers

Art Director: Travis Brown